Event Guide
Everything You Need to Know
SCALE Middle East Awards, powered by The STR Club
NEW
The region’s operators, teams and innovators, recognised at a gala dinner on the evening of Day 1 (September 30) after that day’s sessions close.
Presented in partnership with The STR Club — the region’s leading STR education and community platform.
Categories will span individual operators, property management teams, and technology innovators making an impact across the Middle East short-term rental market.
Pre-Conference Masterclass
NEW
A dedicated training day before the main summit opens, for operators who want to go deeper on one topic before the core agenda begins.
Hands-on, small-group sessions led by named industry experts covering practical skills you can apply immediately.
Spaces are strictly limited — sold as a separate add-on ticket, not bundled with the 1-Day or 2-Day Pass.
Debates
NEW
Two experts. One topic. Opposing positions argued live on stage — you decide who makes the stronger case.
Debates on the region’s most contested STR questions: regulation, pricing strategy, distribution, and scaling across GCC markets.
Global CEO Panels
The operators and entrepreneurs running the region’s most successful short-term rental operations and tech platforms — live and unscripted.
No slides, no pitches, no scripts. Just the leaders shaping the Middle East STR market sharing what’s working right now across operations, growth, and technology.
Conference agenda
Find the right stage, speaker, or session in seconds
Everything you need to know about the conference's content and speakers in one single place.
SHOW PARTNERS
The companies supporting this event
Check them on Connect
Headline Sponsor
1 sponsor
Vacation rental management platform with PMS, channel manager, and automation for property managers.
Premium Sponsor
12 sponsors
Vacation rental marketplace connecting travelers with verified, professional hosts.
Marketing and revenue services for short-term rental hosts and property managers.
Autonomous AI pricing manager that sets and pushes nightly rates for short-term rentals.
Department of Culture and Tourism – Abu Dhabi: the regulator and promoter of the Abu Dhabi tourism sector.
Provider of property management and reservation systems for hotels, resorts, holiday parks, and campgrounds.
All-in-one hospitality operations platform for short-term rental and hotel operators.
Dynamic pricing and revenue management platform for 100,000+ vacation rentals worldwide.
AI-powered platform unifying guest messaging, smart-lock access, and review management for property managers.
Property management platform for short-term rentals with PMS, channel manager, and automation.
Vacation rental PMS automating multi-channel bookings, guest communication, payments, and operations.
Mr.alfred's QuickPass is a DET-integrated check-in tool for holiday home operators.
Show Sponsor
8 sponsors
All-in-one guest experience platform with digital guides, check-in, messaging, and upselling for rentals and hotels.
Middle East short-stay booking platform connecting hosts, service suppliers and travellers.
ClearSplit is a financial technology platform that automates the "split-payment" process for short-term rental management companies.
Linko Smart Solutions is a innovator specializing in smart home security and access control technologies.
AI super app for property managers — guest messaging, upselling, task automation, and review management.
Strategy Cues specializes in revenue and operational management consulting tailored to the hospitality industry.
Operations platform for vacation rental property managers automating cleaning, inspections, and maintenance.
Light Sponsor
7 sponsors
Guest experience and payment automation platform for hotels and vacation rentals
UAE chartered accountants, auditors and business advisors serving property and hospitality operators.
Expedia Group-owned vacation rental marketplace specializing in whole-home rentals for families and groups worldwide.
Hands-on revenue management and pricing optimization for professional short-term rental operators.
Autonomous operations platform for short-term rentals that automates cleaning, inspections, and maintenance.
SafeGuest is an AI-powered guest screening and identity verification platform for the short-term rental industry.
Smart lock manufacturer offering compact, high-tech keyless entry solutions for homes and rentals.
Show Partner
2 sponsors
On-demand laundry and dry-cleaning service operating in 15+ countries globally.
FAQ
Frequently asked questions
- SCALE Middle East 2026 takes place on September 30 - October 1, 2026 at the Hilton Dubai Palm Jumeirah, located at West Crescent, Palm Jumeirah, Dubai, United Arab Emirates.
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