Actionable
131+
sessions
Leave with a playbook, not just inspiration
Every session is designed around takeaways you can implement Monday morning. No fluff panels, no sponsor keynotes disguised as content.
SCALE · Middle East
The home of
short-term rentals
in Middle East
Every event, every rule change, every company moving the market — the whole Middle East short-term rental community, in one living page.
1
Events
82
Speakers
131
Sessions
0
Topics
Why SCALE
Not another conference
A growth engine for your business
Every detail is designed to deliver measurable value — from who's in the room to what's on stage to what you take home.
Book
Prepare
Learn
Connect
Grow
Peer-driven
100%
practitioners
The room is the product
Operators managing 50+ units, tech founders, revenue managers — everyone in the room is building something real in Middle East's STR market.
Market-specific
Middle East
focused
Built for Middle East, not generic
Local regulations, local pricing dynamics, local partnerships. Every talk and workshop is calibrated to what matters in Middle East right now.
ROI-first
2
weeks to ROI
The ticket pays for itself
Attendees report recovering their ticket cost within two weeks through tactics learned on stage. We measure success in your bottom line.
PREVIOUS CONFERENCES
A look back to all the past editions
A look at past SCALE gatherings in Middle East — the events that shaped the community.
From our community
Don't take our word for it
Hear from the operators, founders and managers who've been in the room.
"SCALE is the only event where I've walked away with a full Monday-morning action list. Everything else is just inspiration — SCALE is ROI."
M
Maria Costa
COO · Lisbon Rentals Group
"The quality of the rooms is insane. No vendors pitching you in the hallway. Just peers actually running portfolios bigger than mine, sharing playbooks."
D
Damian Reid
Founder & CEO · Atlantic Shores STR
"Booked my conference ticket, implemented three pricing tactics from the revenue stage, recovered the ticket cost in 11 days. That's SCALE."
S
Sofia Navarro
Head of Revenue · Barcelona Urban Stays
"SCALE is the only event where I've walked away with a full Monday-morning action list. Everything else is just inspiration — SCALE is ROI."
M
Maria Costa
COO · Lisbon Rentals Group
"The quality of the rooms is insane. No vendors pitching you in the hallway. Just peers actually running portfolios bigger than mine, sharing playbooks."
D
Damian Reid
Founder & CEO · Atlantic Shores STR
"Booked my conference ticket, implemented three pricing tactics from the revenue stage, recovered the ticket cost in 11 days. That's SCALE."
S
Sofia Navarro
Head of Revenue · Barcelona Urban Stays
"I came for the agenda. I stayed for the people. Three partnerships closed in two coffee breaks — nowhere else does that happen."
T
Thomas Berger
Managing Director · Alpine Rentals GmbH
"The regulation deep-dives alone saved us months of compliance work. Having the actual policymakers on stage is a game-changer."
C
Claire Dubois
Legal & Compliance Lead · ParisStay Group
"First conference where every single speaker was someone I wanted to talk to after their session. The curation is phenomenal."
J
James Walker
VP of Growth · StayNow Technologies
"I came for the agenda. I stayed for the people. Three partnerships closed in two coffee breaks — nowhere else does that happen."
T
Thomas Berger
Managing Director · Alpine Rentals GmbH
"The regulation deep-dives alone saved us months of compliance work. Having the actual policymakers on stage is a game-changer."
C
Claire Dubois
Legal & Compliance Lead · ParisStay Group
"First conference where every single speaker was someone I wanted to talk to after their session. The curation is phenomenal."
J
James Walker
VP of Growth · StayNow Technologies
4.9 / 5 average rating across 0 attendees at 37 events
The voices
The people shaping Middle East's STR scene
Operators, founders and industry leaders who bring real experience to the stage.
Vahan Papoyan
Deputy General Manager
Deluxe Holiday Homes
View profile
Sidhaant Siingh
Founder & CEO
Skyline Serenity
View profile
Serge Dfouni
Co-Founder & CEO
Signature Stay
View profile
Damian Sheridan
CEO and Co-founder
SCALE
View profile
Peter May
Chief Operating Officer
Silkhaus
View profile
Shahbaz Ali Bhutta
Head of Finance
Mr Alfred
View profile
Bhavya Gandhi
Head of Revenue
Mr Alfred
View profile
Faisal Altuwaim
Group CEO
Oaktree
View profile
Chregan O'Flynn
Co-founder & Managing Director
Propr
View profile
Gary Allan
Director
Strada UAE
View profile
Karalina Zimbitskaya
CCO
MasterMind Tech
View profile
Robin Clifford
Sales Director EMEA
Guesty
View profile
Oriol Plana
Founder & CEO
Mr Alfred
View profile
Vinayak Mahtani
Chairman and Group CEO
BNBMe
View profile
Vinod Negi
Sales Leader
Dharma
View profile
Walid Shihabi
Founder
Keyper
View profile
Yasin Valimulla
Founder
The Luxury Address
View profile
Dr. Salwa Arfaoui
Regional Director
ONSstay / Next Level
View profile
Ishan Gangakhedkar
Founder
Strategy Cues
View profile
Bass Ackerman
Founder
HIVE
View profile
Jim Mansfield
Owner
Prestige Retreats Vacation Home Rentals
View profile
Saber Kordestanchi
Co-Founder
Hostaway
View profile
Marijana Mihajlovic
Advisor Travel Trade & Market Development
Department of Culture and Tourism – Abu Dhabi
View profile
Dolores Steffen
Partner
Stayfinity Vacation Homes Rentals
View profile
Rakesh Mavath
Co-founder & CEO
Takeem
View profile
Sultan Al Awani
Representative
Department of Culture and Tourism – Abu Dhabi
View profile
SE
Shaikha Ebrahim Almutawa
Representative
Department of Economy and Tourism – Dubai
View profile
Ibrahim Shami
Co-founder
Seraya
View profile
Bek Nasimov
Head of Revenue Management
Livjaza Vacation Homes Rental
View profile
Manuel Garcia
General Manager
The Unexpected Hotels
View profile
Marco Celani
CEO
Italianway
View profile
Siddiq Farid
Managing Director
REACH MENA
View profile
Gianpaolo Vairo
Co-founder & COO
SCALE
View profile
Silvia Eldawi
Founder
PROPOLOGI
View profile
Ridhwaan Basa
CEO
Tenacious Property
View profile
Saagar Panchal
CEO & Founder
Manzil
View profile
Ryan Kasper
Founder
Live Large
View profile
Majdel Musa
COO
RealTrust UAE
View profile
Nina Klishevich
General Manager - Dubai
Blueground
View profile
Kikka Pavese
Managing Director
MD Real Estate
View profile
Ryan Luke
CEO & Founder
Luke Stays
View profile
Marian Muro
CEO
Apartur
View profile
Bergthor Palsson
Subleasingdubai
View profile
Kamran Mahmood
Hospitality Entrepreneur and Advisor
View profile
Nidal Natik
CEO & Co-Founder
Royal Holiday Homes & Royal Properties
View profile
Noelia Novella
CEO & Co-founder
Doinn
View profile
Suzanna John
Head of Marketing
Kendal
View profile
Syed Lateef
Entrepreneur
View profile
Pepijn Haima
Co-founder
Seraya
View profile
Tahir Majithia
Managing Director
Prime Capital Real Estate
View profile
Tejas Halbe
Director
Strategy Cues
View profile
Tim Koninckx
Sales Manager
Autorank
View profile
Mohammad Kalbouneh
Managing Director
Oak Tree Vacation Homes
View profile
Lijo Jose
Head of Revenue
Mr Alfred
View profile
Luis Santos
Founder & Managing Director
First Class Property Management
View profile
Natalia Sanchez
Partnerships Lead
QuickPass
View profile
Neely Khan
Hospitality Writer & Story Expert
Neely Khan
View profile
Lynette Sacchetto
Founder
RealTrust UAE
View profile
Mahwushh Alam
CEO
One Perfect Stay
View profile
Maria Kopylova
Operations & HR Manager
SmartStay
View profile
Mark Simpson
Founder
Boostly
View profile
Nemo Acimovic
Managing Director
Dex Living Vacation Home Rental
View profile
Zaira Marie Verunque
President
iBoard Living
View profile
Boris Pavlov
Co-founder
Onseason
View profile
Fede Ruiz
Founder
Livit Real Estate
View profile
John An
Founder & CEO
TechTape
View profile
Rebecca Cribbin
Founder & CEO
Holiday Rental Specialists
View profile
Redeet Negate
Founder & CEO
SmartStay
View profile
Amani El Sehrawey O'Neill
Head of Public Policy, Middle East
Airbnb
View profile
Amr Ghyada
Founder
Proscan
View profile
Antoine Medawar
Investor
ExploreTECH
View profile
Athul Mohan
Market Manager MEA
PriceLabs
View profile
Burhan Hayat
Head of Sales, UAE and UK
GuestReady
View profile
Cassie Fields
Chief Revenue Officer
Hostaway
View profile
Eduardo Mandri
Co-Founder & CEO
Angel Host
View profile
Francisca Pavese
Founder
Voyage
View profile
Ghadi Achkar
Territory Manager
Airbnb
View profile
Haitham Ali Khamis
Director of Tourism Product Development
Department of Culture and Tourism – Abu Dhabi
View profile
Harrison Moore
CEO
Vacationer Dubai
View profile
Jaime Castaneda
CEO
NINETY NINE SB INVESTMENT LLC
View profile
James Weatherby
Sales Manager EMEA
KeyData
View profile
Roman Solyanyk
Account Executive
Beyond
View profile
82 speakers · Scroll to explore
Never miss a move in Middle East
Follow the market and get every event, regulation change and market shift — straight to your inbox.
No spam. Unsubscribe anytime.
Get involved
Shape the future of STR in Middle East
Speak on stage or partner with SCALE to reach the people building the industry.