Skip to main content

Where ambition meets opportunity in Middle Eastern STR

Connect with the property managers, hosts, and investors shaping the Gulf's fast-growing short-term rental market. From Dubai to Abu Dhabi — the connections, capital, and insights to scale across the region.

6
Events
132
Speakers
134
Sessions
SCALE Forum Abu Dhabi 2026
Next up

The next event

SCALE Forum Abu Dhabi 2026

November 19, 2026 Abu Dhabi

Data, regulation and operator insight for Abu Dhabi's short-term rental market.

The SCALE difference

What makes every SCALE show different

Whatever the market, whatever the topic, every SCALE show keeps the same three promises, and keeps working long after the doors close.

Content01

Playbooks, not pitches

Practitioners on stage sharing what actually works, in sessions you can apply on Monday morning. No fluff panels, no sponsor keynotes disguised as content.

RevenueOperationsAIRegulationDistributionGuest experience

134

Sessions

132

Speakers

Vetted attendees02

Every badge is a real business

Operators, suppliers and investors, each registered with their company, role and portfolio. You always know who you are talking to.

MRProperty manager · 64 units
AKFounder · Dynamic pricing
ENInvestor · STR real estate
Companion app03

The show in your pocket

Your agenda, entry pass, matches and new contacts in one app, included with every ticket.

My agenda
Entry pass
Matches
Badge scan

1/365

One day at the show. 365 days on SCALE.

The show is one day. Your free SCALE dashboard keeps the momentum the other 364: the people you met on Connect, the news on the Wire and Radars watching your markets.

Show dayConnectWireRadars

Who's in the room

A room where everyone is worth meeting

No tourists, no badge collectors. Every SCALE show brings together the operators running short-term rentals and the companies building for them, and we make sure you find each other.

  • 01Every badge is a real business

    Registration asks for your company, your role and the size of your portfolio. You always know who you are talking to before you say hello.

  • 02Matched before you arrive

    Days before the doors open, the companion suggests the people you should meet and tells you why: same market, same scale, the tools you are evaluating.

  • 03Intros, never cold pitches

    Ask for an intro in one tap. When they accept, you are connected. If they don't, nobody ever sees a no. No awkwardness, no spam.

Operators Suppliers Investors
You
MR
AK
JL
EN
DP
SG
CT
LB
AK

Why you should meet

Founder · Dynamic pricing

  • You are reviewing pricing tools this quarter
  • They work with portfolios of your size
  • Both attending the revenue track
Intro requested Double opt-in

Example profiles. Your matches come from the real attendee list of each show.

The SCALE companion

The whole show, in your pocket

Every ticket unlocks the companion: your plan, your entry pass, your matches and your new contacts, from the first email to long after the last session.

Included with every ticket Opens on any phone, no app store Live updates during the show
01Before the show

Arrive with a plan, not a programme

Build your own agenda from the sessions that matter to you, and see the people you should meet before you even pack your bag.

  • Personal agenda across every stage and day
  • People for you, with the reasons you match
  • Speakers, exhibitors and FAQ in one place

Example screens with illustrative profiles and data.

02At the door

Your phone is your badge

Walk straight in with your entry pass. Room changes, last-minute news and reminders reach you the moment they happen.

  • Entry pass with fast check-in
  • Live announcements and push alerts
  • Venue map, expo floor and help, offline-ready

Example screens with illustrative profiles and data.

03In the room

Scan a badge, keep the conversation

Met someone at the coffee bar? Scan their badge, add a note while it is fresh, and request an intro to anyone else you spot in the app.

  • Badge scan saves the contact with your notes
  • One-tap, double opt-in introductions
  • You choose what you share and who can find you

Example screens with illustrative profiles and data.

04After the show

It doesn't end when the show does

Every connection, note and session stays with you. Rate what you saw, follow up with the people you met, and pick it up again at the next show.

  • All your connections and notes, kept
  • Rate sessions and shape the next edition
  • Continue the conversation on SCALE Connect

Example screens with illustrative profiles and data.

PREVIOUS CONFERENCES

Looking back at all past editions

Since 2022, these events have helped shape the professional short-term rental community in France.

SCALE Wire

Stay ahead of key market shifts

Discover key news, market signals, and updates to scale your vacation rental business and boost profitability.

Continue reading on Wire →

Always watching

All the SCALE Radars for this market

Autonomous radars sweep official sources, OTAs and market data around the clock. Follow one and never miss the change that affects your business.

Stack

2 caught this week

PMS, channel manager, dynamic-pricing, and vendor releases, outages, and integration changes.

No Middle East catches yet — follow this radar to get alerted.

Pricing Window

2 caught this week

Demand-driving events and market swings that open a window to move your rates before rooms sell out.

No Middle East catches yet — follow this radar to get alerted.

OTA Policy

1 caught this week

Airbnb, Booking, Vrbo, and Expedia policy, fee, ranking, and product changes that hit your listings.

No Middle East catches yet — follow this radar to get alerted.

Competition

0 caught this week

New operators, new listings, and pricing moves from competitors in your markets.

No Middle East catches yet — follow this radar to get alerted.

Deal

0 caught this week

M&A, funding rounds, and vendor deals that reshape the tools and platforms you rely on.

No Middle East catches yet — follow this radar to get alerted.

Market Entry

0 caught this week

Signals that a market you don't operate in yet is opening up — regulation easing and demand building where you could expand.

No Middle East catches yet — follow this radar to get alerted.

tax-reporting

0 caught this week

DAC7 platform reporting, VAT and ViDA changes, tourist tax rates and remittance rules, and registration thresholds in the countries you operate in.

No Middle East catches yet — follow this radar to get alerted.

guest-compliance

0 caught this week

Traveller registration and police reporting duties, EES and ETIAS border changes, ID and data-collection rules, and restrictions on keyboxes and self check-in.

No Middle East catches yet — follow this radar to get alerted.

platform-numbers

0 caught this week

Quarterly results and shareholder letters from Airbnb, Booking and Expedia — nights booked, ADR, take rate, and where they say demand is heading next.

No Middle East catches yet — follow this radar to get alerted.

air-access

0 caught this week

New routes, seat-capacity changes, airline exits, and airport disruption affecting who can reach your market — and from where.

No Middle East catches yet — follow this radar to get alerted.

macro-watch

0 caught this week

Central-bank rate decisions and currency swings that move financing costs and shift which source markets can afford your rates.

No Middle East catches yet — follow this radar to get alerted.

13 radars · Scroll to explore

The voices

Leading STR voices who joined SCALE

Operators, founders and industry leaders who bring real experience to the stage since 2022.

Shahar Goldboim

Shahar Goldboim

Founder & CEO

Boom

View profile
Neely Khan

Neely Khan

Hospitality Writer & Story Expert

Neely Khan

View profile
Syed Lateef

Syed Lateef

Founder & CEO

SyedBnb

View profile
Mark Simpson

Mark Simpson

Founder & CEO

Boostly

View profile
Ari Eryorulmaz

Ari Eryorulmaz

Founder

Extenteam

View profile
Tejas Halbe

Tejas Halbe

Director

Strategy Cues

View profile
CM

Clementine Munro

Sales Director

Haus & Haus

View profile
DS

Dolores Steffen

Stayfinity Vacation

View profile
MK

Maria Kopylova

SmartStay

View profile
Saagar Panchal

Saagar Panchal

CEO & Founder

Manzil

View profile
John An

John An

Founder & CEO

TechTape

View profile
Adlene Djekiref

Adlene Djekiref

Country Manager, UAE & South Africa

Guesty

View profile
Damian Sheridan

Damian Sheridan

CEO and Co-founder

SCALE

View profile
Gianpaolo Vairo

Gianpaolo Vairo

Co-Founder

Scale Rentals Organisation

View profile
Ishan Gangakhedkar

Ishan Gangakhedkar

Founder

Strategy Cues

View profile
Gary Allan

Gary Allan

Director

Strada UAE

View profile
Faisal Altuwaim

Faisal Altuwaim

Group CEO

Oaktree

View profile
Oriol Plana

Oriol Plana

Event Director

Scale Middle East

View profile
Nidal Natik

Nidal Natik

CEO & Co-Founder

Royal Holiday Homes & Royal Properties

View profile
CF

Cassie Fields

Hostaway

View profile
PK

Paul Kelly

Maison Privee

View profile
SH

Sponsor Hosts

View profile
Athul Mohan

Athul Mohan

Global Franchise Partnerships Lead & Team Lead, Solutions Consulting (Asia & Africa)

PriceLabs

View profile
SK

Saber Kordestanchi

Hostaway

View profile
MK

Mohammad Kalbouneh

Oak Tree Vacation Homes

View profile
Luis Santos

Luis Santos

Co-Founder of First Class Property Management

First Class Property Manager

View profile
Shahbaz Ali Bhutta

Shahbaz Ali Bhutta

CFO & Head of Tax and Accounting

Lealex Concepts

View profile
VP

Vahar Papoyan

Deputy General manager

Deluxe Holiday Homes

View profile
TK

Tim Koninckx

Area Sales manager

Autorank

View profile
NA

Nemo Acimovic

Dex Squared

View profile
Shaikha Ebrahim Almutawa

Shaikha Ebrahim Almutawa

Dubai Department of Economy & Tourism

View profile
HR

Hasala Rajapaksha

Mr Alfred

View profile
AM

Antoine Medawar

Executive

Exploretech

View profile
AK

Ahmed Khilji

Founder

ClearVue

View profile
MN

Margarita Nazarova

CEO

PRYDE

View profile
JM

Jamal Malik

Like Home

View profile
Vinayak Mahtani

Vinayak Mahtani

Group CEO & Co-Founder

bnbme Holiday Homes

View profile
AG

Amr Ghyada

OnsStay

View profile
RM

Rakesh Mavath

View profile
BN

Bek Nasimov

View profile
BA

Bass Ackerman

View profile
JC

Jaime Castaneda

View profile
MG

Manuel Garcia

View profile
SD

Serge Dfouni

View profile
AK

Ashik Khan

View profile
IS

Ibrahim Seraya

View profile
PS

Pepijn Seraya

View profile
SS

Sidhanth Singh

View profile
VN

Vinod Negi

Dharma House Suites

View profile
ZM

Zaira Marie Verunque

IBoard Solutions Inc.

View profile
DS

Dr. Salwa Arfaoui

OnsStay

View profile
Ghadi Achkar

Ghadi Achkar

Territory Manager, Middle East & Africa

Airbnb

View profile
SA

Sultan Alawani

DCT Abu Dhabi

View profile
JM

Jim Mansfield

Prestige Retreats

View profile
Siddiq Farid

Siddiq Farid

Founder

SmartCrowd

View profile
MD

Marc Diab

Managing Director

View profile
Amani El Sehrawey O'Neill

Amani El Sehrawey O'Neill

Head of Public Policy, Middle East

Airbnb

View profile
HM

Harsha Middleton

Mr Alfred

View profile
Yasin Valimulla

Yasin Valimulla

Founder

The Luxe Address

View profile
NL

Nadia Lounis

View profile
Ramneek Singh Dhir

Ramneek Singh Dhir

CEO

Livjaza

View profile
Marco Celani

Marco Celani

CEO

Italianway

View profile
Lynnette Sacchetto

Lynnette Sacchetto

Founder

RealTrust UAE

View profile
Allen Xu

Allen Xu

Country Manager, Accommodation Business Unit (Middle East ex-KSA)

Trip.com Group

View profile
Eduardo Mandri

Eduardo Mandri

Co-Founder & CEO

Angel Host & Sentinel

View profile
Lijo Jose

Lijo Jose

Head of Revenue

Mr.Alfred

View profile
Rami Shamaa

Rami Shamaa

Founder & CEO

Mint Stay

View profile
Marian Muro

Marian Muro

CEO

Apartur

View profile
Pietro Notaro

Pietro Notaro

Co-Founder

Suiteable Holiday Homes

View profile
Daniel Bloss

Daniel Bloss

Co-Founder & Managing Director

VayK

View profile
Haitham Ali Khamis

Haitham Ali Khamis

Director of Tourism Product Development

DCT Abu Dhabi

View profile
Hassan Masood

Hassan Masood

General Manager, Dubai

Propr

View profile
Felice Covelli

Felice Covelli

Co-founder

Cleanbnb

View profile
Taras Honchar

Taras Honchar

Founder

Peaceful Dunes

View profile
Reem Al Khatib

Reem Al Khatib

Founder & CEO

Yield Properties / Yield Interiors

View profile
Katia Muro

Katia Muro

Market Intelligence Section Manager

DCT Abu Dhabi

View profile
Paul Mallee

Paul Mallee

Founder & Managing Director

Maison Privee

View profile
Silvia Eldawi

Silvia Eldawi

Founder

SCALE

View profile
Noelia Novella

Noelia Novella

CEO & Co-founder

Doinn

View profile
Fede Ruiz

Fede Ruiz

Founder

Livit Real Estate

View profile
Dounia Fadi

Dounia Fadi

Managing Director

EXP Dubai

View profile
Marcus Rader

Marcus Rader

Co-Founder & CEO

Hostaway

View profile
Jan Sahagun

Jan Sahagun

Co-Founder

Trellis

View profile
Anant Singh

Anant Singh

Head of Mid-Market Solution Consulting

PriceLabs

View profile
James Weatherby

James Weatherby

Sales Manager EMEA

KeyData

View profile
Nina Klishevich

Nina Klishevich

Executive Advisor

Independent Consultant

View profile
Shilpa Mahtani

Shilpa Mahtani

bnbme

View profile
Burhan Hayat

Burhan Hayat

Director of Real Estate & Head of Sales (UAE & UK)

GuestReady

View profile
Asif Parkar

Asif Parkar

General Manager

Masarra (Destination Management Company)

View profile
Karalina Zimbitskaya

Karalina Zimbitskaya

CCO

Mastermind Tech

View profile
Rachid Benchlikha

Rachid Benchlikha

Founder

Anfa Homes

View profile
Roman Solyanyk

Roman Solyanyk

Senior/Enterprise Account Executive

Beyond (Beyond Pricing)

View profile
Peter May

Peter May

COO

Silkhaus

View profile
Majdel Musa

Majdel Musa

COO

RealTrust UAE

View profile
Bergthor Palsson

Bergthor Palsson

Manager

Subleasingdubai

View profile
Ryan Luke

Ryan Luke

CEO & Founder

Luke Stays

View profile
Ignacio Zabaleta

Ignacio Zabaleta

Director

Beyond

View profile
Joan Cortes

Joan Cortes

Chief Revenue Officer

Hostify

View profile
Puru Deshpande

Puru Deshpande

Founder & CEO

Revopt.ai

View profile
Harrison Moore

Harrison Moore

Founder & CEO

Vacationer Dubai

View profile
Bhavya Gandhi

Bhavya Gandhi

Head of Revenue

Mr Alfred

View profile
Njål Eliasson

Njål Eliasson

CEO & Founder

Proptonomy

View profile
Natalia Sanchez

Natalia Sanchez

Head of Product & Operations

Mr. Alfred

View profile
H.E Ahmad AlQaizi AlFalasi

H.E Ahmad AlQaizi AlFalasi

CEO - Dubai Business Registration and Licensing Corporation

Dubai Department of Economy & Tourism

View profile
Maha Al Adhami

Maha Al Adhami

Managing Director

Suqoof

View profile
Angelos Bougas

Angelos Bougas

Co-Founder & Managing Partner

Ocley Group

View profile
Dominika Hroncova

Dominika Hroncova

Founder & CEO

The Belvoir Collection

View profile
Adil Khan

Adil Khan

Partner

Alliott Hadi Shahid

View profile
Varun Prabhakar

Varun Prabhakar

Director of Asset Management & Head of Short Term Rentals

OMNIYAT Group

View profile
Jessica Gillingham

Jessica Gillingham

Founder & CEO

Abode Worldwide

View profile
Marijana Mihajlovic

Marijana Mihajlovic

Advisor, Travel Trade & Market Development

DCT Abu Dhabi

View profile
Tahir Majithia

Tahir Majithia

Managing Director

Prime Capital Real Estate

View profile
Ruben Verplancke

Ruben Verplancke

Co-Founder & COO

Guestway

View profile
Joel Alexander

Joel Alexander

Co-founder & CEO

Kendal

View profile
Walid Shihabi

Walid Shihabi

Founder Keyper

Keyper

View profile
Kamran Mahmood

Kamran Mahmood

Hospitality Entrepreneur and Advisor

View profile
Ridhwaan Basa

Ridhwaan Basa

CEO

Tenacious Property

View profile
Ryan Kasper

Ryan Kasper

Founder

Live Large

View profile
Ossama Charrouf

Ossama Charrouf

Managing Partner

Vanilla Homes

View profile
Karl Mouchantaf

Karl Mouchantaf

CEO

ClearSplit

View profile
Redeet Negate

Redeet Negate

Founder & CEO

SmartStay

View profile
Boris Pavlov

Boris Pavlov

Co-founder

Onseason

View profile
Robin Clifford

Robin Clifford

Sales Director EMEA

Guesty

View profile
Lorenzo Lella

Lorenzo Lella

Head of Sales

Octorate

View profile
Humza Zafar

Humza Zafar

Founder

HostOp

View profile
Rebecca Cribbin

Rebecca Cribbin

Founder & CEO

Holiday Rental Specialists

View profile
Suzanna John

Suzanna John

Head of Marketing

Kendal

View profile
Rohollah Rohparwar

Rohollah Rohparwar

Co-Founder

First Class Property Management

View profile
Mahwushh Alam

Mahwushh Alam

CEO

One Perfect Stay

View profile
Joey Sanford

Joey Sanford

Founding Account Executive

SuiteOp

View profile
Chregan O'Flynn

Chregan O'Flynn

Co-founder & Managing Director

Propr

View profile
Kikka Pavese

Kikka Pavese

Managing Director

MD Real Estate

View profile

132 speakers · Scroll to explore

Your SCALE dashboard

The show is one day. SCALE is every day.

Your free SCALE dashboard keeps working the other 364 days: the people you met, the news that moves your business and the radars that watch it for you.

JunJulAugSepOctNovDecJanFebMarAprMay

Connect 365 days

Your network keeps growing

Wire 365 days

Market news, every day

Radars 365 days

Alerts when something changes

Open your free SCALE dashboard

One free account follows every show, every rule change and every company that matters to your business, 365 days a year.

SCALE Promise - Zero Spam Policy

Get involved

Join the Short-Term Rentals Leaders

Become a speaker or a sponsor at SCALE to connect with the leaders shaping the future of the industry.

BECOME A SPEAKER

Share your expertise

⁠​‌‌​​​‌​​‌‌​​‌​‌​‌‌​​​‌‌​‌‌​‌‌‌‌​‌‌​‌‌​‌​‌‌​​‌​‌​‌​‌​​‌‌​‌‌‌​​​​​‌‌​​‌​‌​‌‌​​​​‌​‌‌​‌​‌‌​‌‌​​‌​‌​‌‌‌​​‌​​​‌​‌‌‌​​‌‌​​​‌​​‌‌​​‌​‌​‌‌​‌‌‌​​‌‌​​‌​‌​‌‌​​‌‌​​‌‌​‌​​‌​‌‌‌​‌​​​‌‌‌​​‌‌​​‌​‌‌‌​​‌‌​​​​‌​‌‌‌​‌​‌​‌‌‌​‌​​​‌‌​‌​​​​‌‌​‌‌‌‌​‌‌‌​​‌​​‌‌​‌​​‌​‌‌‌​‌​​​‌‌‌‌​​‌​‌​​​‌​​​‌‌​​‌​‌​‌‌‌​​‌‌​‌‌​​​‌‌​‌‌‌​​‌​​‌‌​‌​​‌​‌‌‌​​​​​‌‌‌​‌​​​‌‌​‌​​‌​‌‌​‌‌‌‌​‌‌​‌‌‌​⁠Position yourself as an STR thought leader. Our speakers are recognized as the voices driving innovation and defining best practices across the industry.

Become a speaker
BECOME A SPONSOR

Reach the market

⁠​‌‌​​​‌​​‌‌​​‌​‌​‌‌​​​‌‌​‌‌​‌‌‌‌​‌‌​‌‌​‌​‌‌​​‌​‌​‌​‌​​‌‌​‌‌‌​​​​​‌‌​‌‌‌‌​‌‌​‌‌‌​​‌‌‌​​‌‌​‌‌​‌‌‌‌​‌‌‌​​‌​​​‌​‌‌‌​​‌‌​‌​​​​‌‌​​‌​‌​‌‌‌​​‌​​‌‌​‌‌‌‌​‌​​​‌​​​‌‌​​‌​‌​‌‌‌​​‌‌​‌‌​​​‌‌​‌‌‌​​‌​​‌‌​‌​​‌​‌‌‌​​​​​‌‌‌​‌​​​‌‌​‌​​‌​‌‌​‌‌‌‌​‌‌​‌‌‌​⁠Gain direct access to the decision-makers who choose, buy, and implement the solutions powering short-term rental operations.

Become a sponsor